I build for the future of work because I’ve lived every side of it.

I started in the room where hiring actually happens — screening, interviewing, and closing engineers as a technical recruiter at FOVE and then UiPath, where I led talent acquisition for the Nordics. I learned exactly how broken hiring is from the inside.

So I tried to fix it from the outside. I co-founded Hireproof, ran nearly a hundred customer interviews, raised pre-seed from a Nordic VC, and built a product with two brilliant technical co-founders. We didn’t find product-market fit fast enough, and we closed it down. Best failure of my life.

Now I do it as a product manager — building AI recruitment software at Jobilla, and leading an employee-experience product line at Commune in Tokyo — while shipping my own small future-of-work products under Kops Works.

Three seats at the same table: recruiter, founder, product. That’s the lens I build with. My bet is that in a world where anyone can build anything, the real moat is knowing which problems are worth solving — and an audience that trusts you to solve them. So I build in the open: small bets, honest odds, real products.

Kops Works is a Finnish osakeyhtiö — the umbrella I run these experiments under. Some go live. Some go in the graveyard. You’ll see both.