† — The graveyard

What didn’t work

Not everything ships and survives. Here’s what I’ve killed, and what it taught me. Founders who only show wins are selling something.

Hireproof

2021–2023 · RIP

B2B SaaS for running better, less-biased job interviews.

Raised pre-seed from a Nordic VC; ~100 customer interviews; built with two technical co-founders.

The lesson

“I fell in love with the problem, not the wedge. We built broad before we'd found the one workflow someone would pay for on day one. Next time — charge sooner, narrow harder.”

Full post-mortem →